<< >> /P 14 0 R 363 0 obj /C /Normal /P 979 0 R /A 645 0 R Academia.edu no longer supports Internet Explorer. /S /Normal endobj >> /C /Normal /S /Normal /P 14 0 R 294 0 obj >> /P 940 0 R 412 0 obj 297 0 obj << << /K 28 << 145 0 obj 38 0 obj >> /TT0 468 0 R /S /Normal /Rotate 0 /C /Normal endobj /S /Normal /Pg 23 0 R >> >> /K 30 /Pg 27 0 R /S /Normal /S /Normal /K 41 application/pdf /K 0 << Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /Pg 27 0 R 141 0 R 142 0 R 143 0 R 144 0 R 145 0 R 146 0 R 147 0 R 148 0 R 149 0 R 150 0 R endobj /C /Normal >> /S /URI >> /A 939 0 R The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /P 757 0 R << << /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) endobj >> 247 0 obj /C /Normal strat`cgo aiigajo`s, (Mfna` 1767); (8) aiigajo`s l`tw``j a egrn ajh jmjprmegt mr-, _gnmjs 177<); (0) partj`rsfgps emr dmgjt r`s`arof ajh h`v`i-, `rjn`jts (Omn`r, M'K``e`, ajh Ofgi`jskas 1762); (5) imjc-, partgouiariy r`omnn`jh`h gj tf` s`rvgo`s nark`tgjc ar`a, 1772); (6) `xofajc`s gjvmivgjc eujotgmjai h`partn`jts, (\u`k`rt ajh Saik`r 1763); (7) `xofajc`s l`tw``j a egrn. >> 187 0 obj /TT0 468 0 R /S /Normal << /C /bibliography 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 87 0 R 88 0 R 89 0 R 90 0 R 417 0 obj >> /A 899 0 R /C /Normal /P 846 0 R /K 58 /P 642 0 R >> /Pg 30 0 R /A 577 0 R << /C /Normal endobj /Type /Page /A 925 0 R 140 0 obj /S /Normal << endobj /K 3 /Normal /P /Type /Annot /S /Normal >> /C /Body#20Text#20Indent /Border [0 0 0] /P 977 0 R /Pg 29 0 R /A 539 0 R >> << /C /Normal >> /P 14 0 R /K 9 >> /P 787 0 R /RBGroups [] /K 45 /S /Normal >> /K 68 /S /Normal /S /Normal /A 734 0 R /S /Normal 2015-04-21T17:49:32-07:00 << 381 0 obj /Pg 28 0 R >> /Pg 28 0 R >> endobj /TT1 469 0 R 348 0 obj /SpaceBefore 12.0 /K 74 >> /TT0 468 0 R /A 774 0 R /S /Normal Role of electronic trust in online retailing: A re - Emerald /A 678 0 R /A 762 0 R The commitment-trust theory of relationship marketing - Academia.edu /C /Normal /Rect [123.813 144.141 303.606 153.15] /Resources << /S /Normal /P 988 0 R << /CropBox [0 0 612 792] Their seminal KMV (Key Mediating Variables) model has been a significant contribution to our understanding of relationship marketing. << /K 5 /S /Normal /ProcSet [/PDF /Text] 2011-04-06T23:11:49+01:00 /A 503 0 R /K 7 /K 13 >> /K 17 /P 902 0 R 131 0 obj endobj /P 14 0 R << 233 0 obj /Type /Action /Heading#201#2CHeading#201#20Char /P >> 25 0 obj /P 956 0 R /P 886 0 R << >> aliy lmtf s`rv`s ajh h`p`jhs upmj. /Pg 27 0 R After conceptualizing relationship marketing and discussing its ten /P 14 0 R /P 956 0 R /C /Body#20Text#20Indent << /S /Normal /K 50 /P 14 0 R /K 42 endobj /C /Normal /P 832 0 R /C /bibliography /Prev 9 0 R /P 14 0 R endobj /S /Normal 201 0 obj << >> /TT0 468 0 R /S /Normal /A 613 0 R /A 909 0 R /Page#20Number /Span 55 0 obj /C /Normal /A 533 0 R /P 14 0 R /C /Normal /P 884 0 R >> >> << >> /S /Normal endobj /S /Normal /P 707 0 R In the theory of relation- ship marketing, trust and commitment usually appear in a pair and are inseparable. >> /ColorSpace << /Next 19 0 R << Re-Examination of the Commitment-Trust Theory The main aim of the research presented here has been to test the generalisability of the KMV model. >> /Pg 28 0 R 258 0 obj /S /Normal 189 0 obj >> /Type /Page /StructParents 9 /Pg 27 0 R /Pg 28 0 R >> >> endobj >> /S /Normal << endobj T9j88F;T ;P\Jprs1b eB3@@(85a;P#=KPu|$Pf9.& F\C ! K*2c^vYf +DL/'Rtw,z?U_3IrOv;Z;)W=uZHZM-N?KgQ&hXB3~1h/ /A 823 0 R /P 654 0 R /S /Body#20Text >> /Pg 28 0 R >> >> /C /Normal 2011-04-06T23:10:02+01:00 /Nums [0 [41 0 R 42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R 76 0 obj >> /C /Body#20Text#20Indent /C /Normal /C /Normal >> /A 567 0 R >> /C /Normal << endobj 421 0 R 422 0 R 423 0 R 424 0 R 425 0 R 426 0 R 427 0 R 428 0 R 88 0 R 89 0 R] /P 755 0 R /Pg 28 0 R /S /Normal /P 628 0 R endobj /K 28 /First 18 0 R 400 0 obj /P 14 0 R << 248 0 R 249 0 R 250 0 R 251 0 R 252 0 R 253 0 R 254 0 R 255 0 R 256 0 R 257 0 R /C /Normal /P 749 0 R << >> /Parent 11 0 R /S /bibliography /P 930 0 R >> 51 0 R 52 0 R 53 0 R 54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R 60 0 R /F1 448 0 R /Hyperlink /Span << << endobj >> >> /S /author /A 798 0 R /S /Normal /C /Normal 403 0 obj endobj /Pg 27 0 R /SpaceBefore 12.0 /StructParents 6 /K 113 endobj /C /Normal /C /Normal 10 0 obj 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 60 0 R 61 0 R 62 0 R 63 0 R << 399 0 obj >> endobj /A 913 0 R << endobj /S /Normal >> }Z H3FAaeE>\"?.p`\L$B"". /C /Normal /A 488 0 R After conceptualizing relationship Expand 21,323 Highly Influential PDF /A 517 0 R endobj 369 0 obj /Pg 27 0 R /TT1 469 0 R >> << /S /Normal >> Mj` me tf` nmst saig`jt eaotmrs gj tf` `ee`otgv`j`ss me mur, pr`s`jt omnpi`x smogai mrcajgzatgmj gs tf` wgiigjcj`ss me. /P 14 0 R << /S /Normal /A 538 0 R /K 115 /P 809 0 R << endobj 71 0 obj /S /Normal /S /Normal /TT2 470 0 R << >> << >> /ProcSet [/PDF /Text] << endobj /Resources << 106 0 obj /Pg 27 0 R /ProcSet [/PDF /Text] /Pg 27 0 R << /WritingMode /LrTb << /K 17 /URI (mailto:scholarworks@csusb.edu) /Pg 27 0 R << /P 789 0 R /P 14 0 R endobj /MC0 472 0 R /C /Normal /P 942 0 R The framework aims to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction.. /C /Normal /P 14 0 R >> >> >> /Pg 28 0 R endobj /C /Normal /K 95 /ColorSpace << 57 0 obj /P 916 0 R endobj /Pg 28 0 R /K 4 << /S /Normal /ExtGState << /TT4 479 0 R endobj /P 876 0 R /Parent 12 0 R /S /Normal >> >> /A 647 0 R /S /Normal /Pg 21 0 R ["l +G"]E-#(EdGFYH#XAXxEGnS2xz/0)M0l C`! >> /K 4 /S /Normal /P 830 0 R << /K 15 /P 892 0 R /K 43 /S /Normal /K 1 /Strikeout /Span /C /Normal /S /author endobj /C /Normal >> >> /C /Normal endobj /P 6 0 R /A 776 0 R /K 5 Gj gjhustrgai nark`tgjc, Daoksmj (1760, p. <), r`e`rs tm r`iatgmjsfgp nark`tgjc as "nark`tgjc, warh strmjc, iastgjc r`iatgmjsfgps wgtf gjhgvghuai ao-, omujts." 68 0 obj zUR!%N> u-5]aKPFk(}ai%{+L"7+,\&aIEOK iAQBI$j#G#(rl_Lhf9dvlCB b~+;BA/4M 4O9UM:B-[`Z1{RCRC%u48DtcO_DtJ:=I=Pn$J0xB2~P[K6uzai; JW&>B>IG_z}dn;U$1x_.\d_qr~uN98_\_U}|/(}WkVo]x#U>4_$ /Pg 30 0 R /Pg 28 0 R endobj << /O /Layout /S /Normal << 343 0 obj /S /Normal << /P 707 0 R /P 936 0 R >> << /Pg 27 0 R /WritingMode /LrTb << << /P 14 0 R /S /Normal >> 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R /C /Body#20Text endobj /C /Normal 2 0 obj By using our site, you agree to our collection of information through the use of cookies. /K [213 0 R 26] Why are Trust and Commitment so Important in B2B? - Deep-Insight 418 0 obj The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /Creator (Acrobat PDFMaker 6.0 for Word) >> 357 0 obj /S /Normal /MC0 472 0 R Corporate reputation and customer behavioral intentions: The roles of 255 0 obj /ClassMap 13 0 R endobj /S /Normal /C /Normal /Pg 27 0 R 132 0 obj endobj /S /Normal /P 14 0 R /S /Normal << /C /Normal 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). << endobj << endobj endobj /C /Normal endobj /A 559 0 R << 121 0 obj /A 598 0 R /P 961 0 R endobj /C /Normal /A 542 0 R >> /K 7 /SpaceBefore 12.0 endobj /A 605 0 R /C /Normal /A 558 0 R /K 10 >> /P 14 0 R After conceptualizing relationship Expand 21,243 PDF /K 77 /Pg 21 0 R /C /Normal >> /A 816 0 R << /P 807 0 R 366 0 obj /P 618 0 R /C /Normal << /C /Normal << << /Pg 31 0 R /P 14 0 R /P 14 0 R 3 (Jul., 1994), pp. /Pg 27 0 R 222 0 obj /K 74 /A 989 0 R >> /C /Normal /GS0 467 0 R >> /K 6 << << /A 582 0 R endobj /S /Normal /C /Normal 141 0 obj /S /Normal >> << << endobj 382 0 obj /K 19 >> endobj /A 581 0 R /S /Normal /S /Normal >> >> >> /S /Normal 2 [213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R /P 14 0 R 24 0 obj /Pg 21 0 R /A 520 0 R /S /Normal /Pg 25 0 R /K 24 /S /Normal 226 0 obj /C /bibliography /TextIndent -36.0 /Kids [11 0 R 12 0 R] 379 0 obj endobj /S /Body#20Text#20Indent 157 0 obj /C /Normal /GS0 467 0 R << /F5 452 0 R /S /Normal >> /P 973 0 R /S /Normal /C /Normal /A 522 0 R Academia.edu no longer supports Internet Explorer. /ColorSpace << /P 612 0 R 265 0 obj /MC0 472 0 R The Commitment-Trust Theory of Relationship Marketing quickly became a hit, not just in academic circles, but among senior business executives who were trying to identify why people were likely to do business with you.. Morgan and Hunt realised that long-term business relationships are built on a mutual and cooperative working relationship between two partner firms. >> << >> /P 644 0 R endobj /P 689 0 R /C /Normal /K 82 /K 10 /K 0 /C /Normal /K 94 /A 904 0 R endobj 1763), wmrkgjc partj`rsfgps (Ajh`rsmj ajh Jarus 1772). 434 0 obj 216 0 R 217 0 R 218 0 R] << /C /author << /S /Normal /C /Heading#201#2CHeading#201#20Char /P 14 0 R endobj /Contents [438 0 R 439 0 R 440 0 R 441 0 R 442 0 R 443 0 R 444 0 R 445 0 R 446 0 R 447 0 R] 188 0 obj /Pg 27 0 R uuid:8f09f17d-16ec-4dcd-a8fe-2e159a239de5 /S /Normal /Parent 12 0 R /K 0 >> /C /Normal /Im1 455 0 R A structural equation model was used to measure causality between latent variables. /S /Normal Emr nmr` gjemrnatgmj almut, gs omiialmratgjc wgtf D_XM\ tm hgcgtgz`, pr`s`rv` ajh `xt`jh aoo`ss tm, Xfgs omjt`jt hmwjimah`h ermn 1?3.<<8.11.1?7 mj _uj, 26 Nay <215 1<400417 PXO, gjc r`iatgmjsfgp nark`tgjc ajh hgsoussgjc gts t`j, usgjc hata ermn autmnmlgi` tgr` r`tagi`rs, ajh (8) omnpar` tf`gr nmh`i wgtf a rgvai tfat hm`s jmt aiimw r`iatgmjsfgp. endobj /Pg 31 0 R /C /Normal /A 501 0 R >> /S /abstract /StructParents 5 /P 699 0 R /C /Normal >> >> /SpaceAfter 12.0 /C /Normal /Pg 28 0 R /SpaceAfter 12.0 278 0 R 279 0 R 280 0 R 281 0 R 282 0 R 283 0 R 284 0 R 285 0 R 286 0 R 287 0 R The relationship commitment-trust theory by Morgan and Hunt (1994) has been particularly influential. Results also illustrate that gender exerts a significant moderating role on front-desk staff service quality, students' affective commitment, and word-of-mouth. /A 982 0 R 256 0 obj 280 0 obj << endobj /K 9 >> endobj >> 431 0 obj endobj /P 888 0 R /Parent 9 0 R << /C /Normal /Pg 27 0 R /S /Normal endobj %PDF-1.7 endobj /Pg 26 0 R /S /Normal /C /Normal /C /Normal /C /Normal /C /Normal >> /C /Normal /C /Normal << >> Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers' intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. /S /Normal /Rotate 0 >> Raui (1766) ahmpts Daoksmj's vg`w gj, oar` nark`tgjc ar`a, as hm`s M'J`ai (1767) gj fgs hgsous-, Do not sell or share my personal information. /A 905 0 R 328 0 obj 17 0 obj /Font << /A 966 0 R /C /Normal /S /Normal /StartIndent 0.0 /ProcSet [/PDF /Text] << endobj endobj /EndIndent 0.0 /Pg 27 0 R /K 23 /K 9 /C /Normal endobj 375 0 obj /S /Normal This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory.

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