It also worked with local organisations in Australia, Ireland, Italy and the UK to support communities in need. And try to rate them on term on 1 to 5 rating in scale in term of quality by asking from people. connection point between two flights. Excluding the impact of COVID-19 related cancellation of bookings, revenue from Travel division declined by 89% to AED 294 million and the TTV dropped by 83% to AED 1.7 billion. The Essay Writing ExpertsUK Essay Experts. Staff training may be necessary for front-line employees. The acceptability of a strategic choice evaluates stakeholder expectations to determine their reactions and anticipated returns or risks (Slack, Chambers & Johnston 2004). In short, the government of UAE is stable politically, with strong political reforms. The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a loss of AED 1.8 billion (US$ 496 million) for the first time. Emirates Airlines' Internal and External Factors Case Study Europe also has been target of terror in recent times and these will have an impact on tourism and travel and subsequently Emirates business. Copyright of Emirates Airlines SWOT and PESTLE Analysis is the property of Barakaat Consulting. Emirates airline also uses fuel-efficient technologies in its fleet to cut down operational costs. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Customer training on the use of the new systems is required. Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. However, external constraints, such as industry rivalry and fuel prices, may affect the adoption of the first strategic option. (PDF) Analysis of airport stakeholders - Academia.edu The main stakeholders include the Dubai government, company management, passengers, travel agents, aircraft providers, and staff. US$ figures are converted at 1US$ = 3.67AED and are based on the AED figures rounded off in millions. PDF Analysis of Airport Stakeholders - George Mason University There is a good chance the Dubai government will accept the strategies that enhance the government-owned carrier. 1.1.1. "Emirates Airlines' Strategic Choices and Decisions." Emirate Airline target audience includes people of: business people, families, and transit passengers. Unfortunately, we still had to make the difficult decision to resize our workforce in line with reduced operational requirements.. Their cargo service provide on time delivery to its customers. In the UAE, national regulations and industry requirements act as barriers to new entry. Stakeholder Analysis: Lockheed Martin Corporation 1461 Words | 6 Pages. 205-211. We will write a custom Report on Emirates Airlines Strategic Choices and Decisions specifically for you for only 11.00 9.35/page. Moreover, we have to look which need is least and which one is of most importance. *You can also browse our support articles here >. The airline operates the mixed air fleets which are the wide-body aircrafts. Economic. Table 2: External stakeholders (Source: Qantas, 2020) Stakeholders' nature and implications of conflicting interests. Analysis of the Emirates Airlines | Business Paper Example Our philosophy relating to international aviation policy and a move towards open skies can be summarised by a quote from the . With many award in 2012 the company is also ranked 8th best airline in term of services it is providing around the world. Emirates unique connections to/from Europe 7 Figure 6. Other people:Business people, families, professional and other people from all over the world. The risk of strategic drift for the Emirates is low because of the firms IT solutions segment. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. These are mentioned in their mission statements, vision statement and as well as on their web site. According to an article it is clearly mention that Etihad along with Emirate Airline are providing tough time to its competitors. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In particular, the rise in the competitive rivalry in the low-cost segment, rising fuel costs, and expansion into the Asian market present a threat to the Emirates competitive position. However, the successful implementation of these strategies will require staff training and development. The awards help reinforce the firms brand image globally. Press Esc to cancel. It also has a differential advantage due to its broad portfolio. During the year, Emirates reactivated its strategic codeshare partnership with flydubai, and entered into agreements with new partners TAP Air Portugal, FlySafair, and Airlink in South Africa, to expand connectivity for its customers. Emirates management, which features experienced practitioners, is likely to accept measures that strengthen the airlines competitive position (Emirates Group 2015). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This section is available only in the 'Complete Report' on purchase. Emirates Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.COM. On the other hand, one potential strategy is expanding its network to overseas markets. This is IvyPanda's free database of academic paper samples. The database is updated daily, so anyone can easily find a relevant essay example. These forces are further divided as the macro forces as well as the micro forces. Feasibility evaluation reveals that the strategies are executable because of the firms large capital base and internal resources. The Group consists of Dnata, the successful Airport Ground Services and Travel Industry division, Emirates Airline. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. Economically the country is one of the fastest growing country in the world. Graham, F, Nigel, D, Ison, S & Humphreys, I 2009, The Transferability of the Low-Cost Model to Long-Haul Airline Operations, Tourism Management, vol. The analysis provided us with the certain weakness and strengths of Emirate Airline with regards to its competitors. Technological Environment AND Natural Environment. Some of the bases on which Emirates Airlines position their products are price, quality, demographic, by providing diversified products and many other basis. And this airline is hopeful in maintaining it strong growing position in future also. Its main hub is Dubai, UAE. Emirates Group 2015, Leadership: The Senior Management Team. Dedicated to your worth and value as a human being! Family Life Cycle:Bachelors, married, working women, office working people, old age people are the targets. visit our help centre The Emirates story started in 1985 when we launched operations with just two aircraft. dnata Travel Group continued to secure growth opportunities. And toady Emirates Airline also known as low cost carrier (rodrigo, 2012). dnatas Travel division saw corporate and leisure travel demand dry up across markets. In 2020-21, Emirates and dnata were hit hard by the drop in demand for international air travel as countries closed their borders and imposed stringent travel restrictions. The airline is also the 10th largest airline in the world in term of travels who travel every week from this airline. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! and the flag carrier The Emirates Groups service Emirates Sky Cargo undertake the cargo activities of this airline. PDF ii Frontier Economics | February 2015 In addition, Emirates has installed the latest in-flight technology, including TVs, audio/video systems, and on-board communication devices that enhance the travel experience (Emirates 2012). Jammoul, A 2014, The Strategic Diagnosis: Emirates Airlines, Sophia University Presss, Nice, France. And the government is working hard for the development of UAE. Positioning referred as the creating the image of the product in the mind of the customers as well as the consumers. International airport operations continue to represent the largest business segment in dnata by revenue contribution. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. Emirates airline embarks on 'modest restructuring' as growth slows (PDF) Analysis of airport stakeholders - ResearchGate Our academic experts are ready and waiting to assist with any writing project you may have. Conflicts in the Middle East and Global Terror Threats: The ongoing conflicts and instability in Middle East and North Africa region including Syria, Iraq, Libya, Egypt, Yemen and Sudan are a cause of concern. Emirates Airlines Financial Transparency - https://www.emirates.com/in/english/about-us/business-model/financial-transparency.aspx, 4. Dnata is one of the largest combined air services providers in the world, serving over 300 airlines in 35 countries. Emirates SWOT Analysis, Competitors & USP | MBA Skool https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/, IvyPanda. Role Of Stakeholders In Aviation - 963 Words - Internet Public Library July 23, 2021. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Analysis of Competitive Strategy and Position. 2, pp. The various cost reduction initiatives returned an estimated saving of AED 7.7 billion during the year. 2021. In aviation industry the company has established the strong brand name. of the United Arab Another entry barrier is brand equity, whereby established carriers boast of a strong presence and brand value. During the year, it provided online booking capability for London City Airport in the UK, and expanded its reach in Oman through a partnership with OUA Travel that enables Oman-based trade agents to promote and sell Gold Medals wide range of travel products to their customers. Group revenue was AED 13.7 billion (US$ 3.7 billion) for the first six months of 2020-21, down 74% from AED 53.3 billion (US$ 14.5 billion) during the same period last year. Connectivity, competition and consumer choice - https://www.emirates.com/english/about-us/government-affairs.aspx. From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate environments and the communities served by the fleet of its airlines. With the only aim of providing the quality services as well as the comfortable journey to its travelers the airline is the leading airline of Middle East region. Reach thousands of academicians and corporates. We're here to answer any questions you have about our services. It encompasses three phases, namely, incremental change, strategic drift, a period of flux, and transformational change. (2021, July 23). This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. The purpose of this research is to know, how Emirates as a company in aviation came into business and to determine various strategies used by Emirates to gain competitive advantage over other. utilization of large carriers, such as Airbus A340, with a considerable carrying capacity (Lohman et al. Dubai based airline company is the subsidiary of Emirates Groups. With significantly reduced and constrained capacity deployment across most markets, Emirates, Due to ongoing pandemic-related flight and travel restrictions, the airline reported a, Emirates carried 6.6million passengers (down 88%) in 2020-21, with, With the strong demand in air freight throughout the year, Emirates cargo division reported a, The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a, With reduced flight and travel activity across the world, dnata's. All work is written to order. Research and Markets, 2013, Emirates Airline Strategic SWOT Analysis Review. The Groups revenue was AED 35.6 billion (US$ 9.7 billion), a decline of 66% over last years results. Like facilities that should be provided to disable and aged people are also cater by Emirates Airlines. Efficient passenger support systems and functions: Reliability and efficiency of passenger support systems and functions is critical for the operations and business continuity of an airline. Please note that you agree to receive email updates from us on our new reports and solutions. Interactive feedback can help tailor in-flight services to customer needs. Importantly, the values underscore the essence of respectful interactions among employees and other stakeholders in their day-to-day undertakings. Our government affairs journal Please click here for more information. Emirates local competitors include RAK Airways and Etihad Airways. Digital Marketing and Social Media Strategy Analysis Report. Today the economy of the country is growing on fastest pace and the recorded economy in 2013 was 4.4 percent, which was expected to reach at 4.8 percent this year. Our business model | Financial transparency | About us | Emirates - Global The 'acceptability criteria' applied to Emirates can indicate the stakeholders' expectations, expected returns/profits, and inherent risks. Reach thousands of academicians and corporates across the globe. Emirates current strategies include improving in-flight services for travelers and lowering its operational costs to enhance efficiency. Factors that may affect the people travel through Emirates Airline are as personal factors, cultural factors, psychological factors and most important the social factors. PESTEL Analysis of Emirates - UKEssays.com Do you want us to design a market survey or write a market research report as per your specific requirements? And its operating in many industries and sectors. Emirates has been on the forefront in developing innovations that improve customer experience through its IT section. 5). Its product development efforts should focus on installing technologies that enhance passenger comfort and communication while on-board. Overall, the three strategies can be implemented without incurring extra costs. Twenty year ago, Emirate Airline was born as the official airline of UAE. Changing Govt policies and regulations Emirates Competitors Current strategies are built around the firms capabilities, such as resources and technological expertise. Moreover, the airline always try to remain first in adopting new technologies and providing unique services. Being a service provider the major aim of the airline is to provide comfortable journey to its customers. It involves identifying the internal and external factors that can affect a ventures success or failure and analyzing them to develop a strategic plan. McGee, J, Thomas, H & Wilson, D 2005, Strategy Analysis and Practice, McGraw Hill, New York. Politically UAE is strong and the political condition in UAE is stable. Air canada- Digital Marketing Strategy Keshav Arora 1.9K . The involvement of executive management is needed to streamline internal processes and remove administrative barriers. The issues are still under discussion. The airline is a subsidiary of The Emirates Group, owned by the government of Dubais Investment Corporation of Dubai. Retrieved from https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Emirates' Economic Impact in Europe Figure 1. With two aircrafts in 1985, Emirates airline owns 265 aircrafts and serves 80 countries globally. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. 5, pp. We utilize security vendors that protect and This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Emirates in efforts to strengthen its IT infrastructure signed a 10-year technology services agreement with IBM in 2016. Micro forces are closer to company and have influence on company ability to full fill its customers needs and wants. The airline operates more than 3400 flights per week. The aim is to offer customers an efficient and enjoyable traveling experience. A detailed Porters five forces analysis is included in Appendix 2. The business saw a positive operating cash flow of AED 10 million (US$ 3 million) in 2020-21 despite the sharp decline in revenues and the unprecedented volumes of refunds in its travel division. 1. It also continued to invest resources towards environmental initiatives, as well as supporting communities and incubator programmes that nurture talent and innovation to drive future industry growth. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. They are following the best promotional strategies, pricing strategies, advertising strategies, and distribution strategies. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Free resources to assist you with your university studies! Recent by ordering 140 Air Bus A380s, the company is become the second to operate these air craft after Singapore. Additionally, the airline has become number choice of the families around the world. Emirates Airline is a national carrier; therefore, it enjoys the government support (monarchy). Its primary actions involve managing cargo and ground handling, catering and travel services. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. Managing Change at British Airways, An Introduction Miles Agbanrin 30.4K views21 slides. Strong growth and world class infrastructure, 1. Three type of passengers toward whom they tailored their marketing and positioning strategy are business people, families, and transit passengers. The airline purchase its aircraft from the top companies in the world Air Bus and Boeing. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. The GDP growth of the country is exceptional. Highly priced tickets compared to competitors, 1. The huge capital investments constitute another barrier to new entry. The airline is considering a geographical diversification strategy to spread its operational risks. In terms of acceptability, the three strategic choices can be considered appropriate for the firm, but their utilization would require sound stakeholder management to reduce political risks. You can reach us out at [emailprotected] .Disclaimer: The views and opinions expressed in any article on the website are solely those of the authors and do not necessarily reflect the official policy or position of companies in context. However, airline is a leader in the luxury segment. The main point that has to be cover are as follows: first thing that is required, is the identification of the targeted audience. The airline reports a Passenger Seat Factor of 44.3%, compared with last years passenger seat factor of 78.5%; and a 48% increase in passenger yieldto 38.9fils(10.6US cents) per Revenue Passenger Kilometre (RPKM), due largely to a favourable route mix, fares and continued healthy demand for premium seats. In 2017, Emirates was lauded as the Best Airline in the World in the inaugural TripAdvisor Travelers Choice Awards for Airlines. The industries company is catering are airport services, hospital industry, catering, and engineering. For the first time in the Groups history, redundancies were implemented across all parts of the business. Airlines and Stakeholders: A First Class Relationship This paper examines the air route development process, including key stakeholder engagement, to identify essential factors in the successful establishment of new international air services at regional airports.Data from semi-structured interviews with airports, airlines and destination marketing organisations were analysed to provide perspective regarding Adelaide, an Australian regional . Lufthansa Corporate Strategy - 3126 Words - Internet Public Library This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. To expand its network into emerging markets or international destinations in Asia and the Americas. It also launched new technology platforms Emirates Partners Portal and Emirates Gateway, to better engage and serve travel trade partners. Wide portfolio activity in hotel services, cargo, etc. Emirates airline reported a 34% growth in revenue in 2015 ($1.5bn) (Research and Markets 2013). Emirates Airlines also operates a frequent flyer program called Emirates Skywards, which allows passengers to earn miles and redeem them for flights, upgrades, and other travel-related benefits. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. If you need assistance with writing your essay, our professional essay writing service is here to help! DUBAI, U.A.E., 12 November 2020: The Emirates Group today announced its half-year results for its 2020-21 financial year. Emirates founded in 1985, is a Dubai (UAE) based global airline with operations in more than 81 countries serving 155 airports and boasting a fleet of over 270 aircrafts as of the year 2020. (PDF) Business and supply chain strategy of flying above - ResearchGate Therefore the no of channel between end customers are three. In October, Emirates SkyCargo set up a dedicated GDP-certified airside hub in Dubai for COVID-19 vaccines, and later it partnered with UNICEFto facilitate the rapid transport of COVID-19 vaccines to developing nations through Dubai. During 2020-21, dnatas Airport Operations division continued to strengthen its international reach and capability. Holistic Analysis During the year, it launched numerous customer initiatives such as: providing the industrys first complimentary COVID-19 medical cover for all passengers; waiving fees so customers can rebook their travel without penalty; expediting refunds handling; and fast-tracking biometric processing and other technology projects that enhanced the travel experience while reducing contact at airport touchpoints. These shared values and beliefs have great impact on consumer behavior while making a purchase a certain product. The aim is to identify the strategic choices of the firm that could improve its competitiveness in the industry. Its airport services brand, marhaba, opened an expanded and refurbished lounge at Dubai International airport, and expanded its international network with a new lounge in Manilas Ninoy Aquino International Airport. The four strategic objectives of Lufthansa are: Increase company value Expand the market position of both airlines and service companies by actively shaping the airline industry. Therefore, the section in detail analysis the potential customer of this airline and the different factors that affect their purchase decisions. The airline is the leading as well as the largest airline of not only UAE but also of Middle East. They can impact rivalry by hiking prices or producing low-quality goods. The environment is ideal for doing business as government does not interfere in business activities. The strategic decisions revolve around four main objectives. Analysis of Luxury Airlines Emirates Airways and Competitors Abed El-azez Safi During the last decade travel and tourism has assisted the Emirates Group in spreading its wings into every aspect of travel, tourism and business to become the fastest growing corporation in its field. Emirate Airline is positioning their product on the basis of price. For frequent flyers, Emirates Skywards offered generous extension on Tier status and Miles validity until 2022, and launched various initiatives to help its members earn and redeem rewards even if they are unable to immediately travel. Emirates average fleet age remains at a youthful 7.3 years. Overall, buyer power is significant in this industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The airline started its operations in 2003 and from that time till today the organization has shown exceptional growth in term of providing quality to the passengers who travel through this airline. Emirates is an established brand of the Emirates group. These flights take off from its hub at UAE to more than 133 cities in 73 countries around the world. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. The largest airline Company background and market analysis of Emirates airlines Looking for a flexible role? This dramatic revenue decline was due to the COVID . The airline has managed to maintain a good organisational fit free of conflict. The StB entails five features that automate the entire traveling process, namely, e-ticketing, eCheck-In, eBoarding pass, eBaggage Management, and eFreight (International Air Transport Association [IATA] 2008). Emirates Airlines' Strategic Choices and Decisions Report Internal and External Stakeholder Analysis - Peachy Essay Moreover, there brand is better in term of quality, packaging and other factors to score higher these from customers. Market segmentation research is an understanding of the markets product needs and wants. Emirates hotels portfolio recorded revenue of AED 296 million (US$ 81 million), a decline of 49% over last year as the events business dried up and facilities had to shut temporarily due to the pandemic. SUCCESS AND SUSTAINABILITY OF EMIRATES AIRLINES -A - ResearchGate The full 2020-21 Annual Report of the Emirates Group comprising Emirates, dnata and their subsidiaries is available at: From a Globe to Infinite Possibilities and everywhere in between: Emirates 30 years at ATM highlight the airlines innovative offerings and latest benchmarks in travel, Emirates opens new City Check-In and Travel Store in Dubai International Financial Centre (DIFC), Emirates celebrates its aviators journeys on World Pilots Day, Emirates Group joins the United Nations Global Compact, Emirates to expand global network with launch of services to Montral in July, Emirates increases flights across the GCC and Middle East ahead of Eid Al Fitr. Increasing fuel costs has impact on margins 3. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! However, the profit margin for the year 2017 has plunged lowest in the .

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