Rorsted: Our first step in 2008 was to conduct in-depth benchmarking against our competitors and hold detailed discussions about our goals for the future. We also went out and was very public about it. Rorsted: If you look and I think this is super important is that we get the best innovation from everybody. That was his second time And for us, the cost is more important than the competitive aspect of it. Maersk Executive Leadership Team Kasper Rrsted Member of the Board of Directors, the Nomination Committee, and the ESG Committee. Rrsted said collegiate partnerships such as the one with USF help the company reach At the same time in the last 13 years, we've hardly had a normal year. Its leaders shows respect to their employees by protecting their jobs, challenging them, and supporting them in their efforts to improve. sustainable by 2025. Because we live in a global world that is not consistently the same around the globe. Kim Ross, a USF Muma College of Business alumna who sits on the colleges Executive Dark wood, sandstone, muted light seeping in through the glass ceiling, an almost meditative silence when you enter the reception area of Henkel headquarters in Dsseldorf-Holthausen, you intuitively lower your voice and slow your pace. Kasper Rrsted, Adidas AG: Making Europe Fit for the Future - CorD Kasper Rorsted: I would like to share a piece of advice my father gave me many years ago. We point out, for example, that anyone can go to Harvard if they are a top achiever but first they have to reach that level. But it's a question of time. And do we have a successful relationship. It was a very can-do attitude. Skip Over Breadcrumbs and Secondary Navigation, Adidas CEO Kasper Rrsted Talks Owning the Game and Sustainability at USF Muma College conversations that cover a wide range of topics. Speaker on March 31. Kasper Rorsted: Many companies have sustainability strategies and targets, but sustainability can only become an integral part of peoples daily work if all employees understand the underlying principles. Can this ever truly be an environmentally friendly industry? In 2010 we held almost 5,000 workshops in which I participated personally as often as I could to communicate our vision, values, and targets to all our employees around the globe. Then your employees will follow you as well. He holds a degree in international If you dont do that, you cant do anything for your employees professional development or give them useful feedback. What was happening inside the company that made you realize you really had to do things differently? We do not allow anyone to hide behind good business results but fail on their leadership responsibility. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. Not for this quarter thatll soon be over. of Business Thought Leader Series. Egon Zehnder: In other words, its always a little higher, a little further. As CEO, I believe that a primary task for me and the management board is to shape Henkels growth strategy and clearly communicate it to all employees. As an example, we aim to promote responsible use of our products. His employees attest to the seemingly boundless energy of the man at the head of Henkel. Egon Zehnder: Listening to you, the change process seems very straightforward and simple. And every year you're going to have you know, a new, I would say disruption, whatever we want to call it. renewable materials, such as the mushroom-based Stan Smith Mylo. That was a key influence. We dont get all things right at the same Always happy to forgo formalities such as invariably wearing a jacket, Rorsted, originally from Denmark, started his career in the computer industry. The event is free and open to the public, but reservations are required. In addition, I try not to pass the buck when things arent going well, but to shoulder the responsibility myself. The Muma College of Business Thought Leader Series began in 2018 to attract nationally he said. Rorsted: I invest most of my time and thoughts on whether or not we have the managers we need not just today, but for the next ten or fifteen years. Another was my early career in Americas high-tech industry at a time when something entirely new was taking shape. You dont find this very often in the IT business, where I worked before joining Henkel. Egon Zehnder: Other corporate decision makers like to talk about strategies, innovations, strong brands. We have probably, you know, three to 400,000 people directly and indirectly employed by Adidas in China. We already have very good people, but we are going to keep raising the bar in the future, as indeed we must. time, you know, but when we get something wrong, I think we need to recognize were If you look upon internally, there's a tremendous, I would say, enthusiasm and rallying around what we're doing right now. Adidas Hit With Investor Suit Over Broken Ye Partnership Adidas CEO Kasper Rorsted will remain at the helm. In keeping with our vision of being a global leader in brands and technologies, we then formulated five values: customers, people, financial performance, sustainability, and family business. Theres still plenty of room for improvement. Henkel already had a strong value-based culture but up to that point it had been expressed in terms of ten values, the exact content of which was not well known to the majority of our employees around the world. Kanye West Declares Adidas CEO Kasper Rorsted As Dead So he or she speaks on behalf of the company. It's obviously such an important growth market for you, what 25% of the business, at least. Anytime we travel, we arrange informal breakfast meetings or roundtables with them. I thought working from home would have taught adidas - Supervisory Board extends contract of Kasper Rorsted as CEO of To succeed in an increasingly volatile market environment, we need simple structures and processes. And I think over time that will happen, but I think we need to give the consumer the choice of both. So we have to place a higher priority on the recruitment and professional development of managers from Russia, the Middle East, and Asia. Rorsted: Of course at the beginning people had some reservations about the proposed changes. And I have similar views about women in management positions. When you think about ESG, where do you think it's going? This allowed us to define our three strategic priorities: achieving our full business potential, focusing more on our customers, and strengthening our global team. Adidas and CEO Kasper Rorsted are parting ways in an unexpected shakeup. Kasper Rrsted has been CEO of Adidas since 2016. He eats cereal for dinner. to be the best sports brand in the world and to do it sustainably. Kasper Rrsted | Board of Directors | Maersk Where do you see room for improvement? Our people are important to me and I hope that they realize it. For more information about NBCUniversal, please visit http://www.NBCUniversal.com. Sometimes its that easy: simply talk to people. Since becoming CEO, youve significantly reduced the number of Henkels brands. When I first joined the company, I was surprised how many colleagues had spent half of their lives at Henkel! Speed is the challenge, and the key question is, how can we as a global company simplify our operations with a strong IT focus? Michael Meier is head of the firms Family Business Advisory in Germany. at Henkel in 2005 as the executive vice president for human resources management, We will go deep in the markets where we already have a strong presence, and we will selectively enter new growth markets. So I do think that it's very important that the industry takes the critique, you know, at heart. Eisen: Do you think you're ahead of your competition on this? Kasper Rorsted is the personification of a new dynamic, at home in the transparency and modernity of the building that houses the Laundry & Home Care business sector and where our meeting takes place. Rorsted: And we do that also, we have pulled the plug in the past. McKinsey: One of your newest product lines is Gliss Restore & Refresh, developed specifically for Middle Eastern women who wear veils. Can you say more about that? It therefore came as no surprise when, in February 2012, Kasper Rorsteds contract as CEO was extended for another five years. They are making sneakers from recycled materials, making products that are The company has pledged to make nine out of every 10 products sustainable by 2025. One of our values at Henkel is, We put our customers at the center of what we do. We have to understand their needs and wishes and enter into a dialogue with them. It was totally undisciplined. I try to establish clear rules of the game. I think we are a learning organization. Coming out, obviously against hate, and in support of Black Lives Matter. worn, returned, ground up, and then remade into new products, and using natural and accepting that award, having previously won in 2009 when he was head of consumer goods Rorsted: No, I think it will and it has to because frankly, the industry is under such scrutiny. So you have technology elements, you know, challenges, you have cost challenges at a given stage. Rorsted: You know, I spent a lot of time listening to make sure that I really understood the situation at the appropriate level. Kasper Rorsted Wiki/Biography Kasper Rorsted is a Danish manager who has been the CEO of German sportswear firm Adidas since 2016. Kasper Rorsted has been head of Adidas since 2016. And I think it's so fundamental for companies to really help innovate and find solutions that address the environment, not to be disrupted for the future. In that respect, too, we are leading the way among DAX-listed corporations: the share of women in management positions at Henkel is around 31 percent and has grown an average of one percentage point annually in recent years. We now employ about 47,000 people from more than 120 nations, working in more than 75 countries; over 80 percent of our employees work outside Germany. Last September the company organized its second global Before joining Adidas, Rrsted was the CEO at Henkel from 2008 to 2016. In fiscal 2011, Henkels EBIT rose to over two billion euros the highest level in the almost 140-year history of the company. But social issues come to mind, especially this year. These challenges are familiar to Kasper Rorsted, who in April 2008 was named CEO of Henkel, the Dsseldorf-based manufacturer of home- and personal-care products and adhesive technologies. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries. And I think there's a lot of goodness around it. Kasper Rrsted - Facebook But I do think overall, it's a good thing. Is it the recycled polyester going fully there by 2024? a controlled lab environment. Adidas suspended the operations of its And you need to support it, and I know we've said it before. Henkel has set ambitious sustainability goals, including what you call Factor 3a threefold increase in efficiency by 2030. Diversity must play an important role in the company. In 2018 he won the German Image Award, an honor that praises the top CEO for their We have just established a Digital Council to coordinate Henkels digital activities, develop a digital vision through 2020, and explore digital opportunities for our businesses. embrace a culture of diversity. Its a space where customers can try out, for instance, new digital tools that let them test hair colorants at the point of sale. "You can only be successful in the long run if you keep asking yourself what can be done better and where potential is still hidden.". 4202 E. Fowler Avenue, BSN 3403, Tampa, FL 33620, USA813-974-4281. Overall, more than 70 town-hall meetings have taken place around the world. Toyota's Leadership Style: Respect and Relationships Apple, who made an appearance in 2018. Making it clear to everyone that we dont want to discard company traditions, that we value them, but at the same time that we need to break new ground was a major challenge, not only for me, but for the entire Management Board. Kasper Rorsted has been a member of the adidas Executive Board and the company's CEO since 2016. see the end of plastic waste. Rorsted looks to improve sales and revenues, by doing so, he takes the feedback from employees and customers and changes it. Is that your call? To be honest, at the beginning I underestimated the amount of work involved. Is it going to be worth the higher cost? Eisen: Do you think you get credit from investors, consumers, employees, and whoever, whichever stakeholder you're doing this for? Kasper Rorsted is married and has four children. That's another tricky tightrope that you have to walk when it comes to speaking out against human rights. His favorite app 365 Dream Each employee has the responsibility, and each makes a contribution. In past interviews, he has talked about the importance of driving sustainable products If you make mistakes, recognize the mistakes and correct them and move forward to But we keep our communications as transparent and clear as possible, and everyone knows our strategy and our targets. But we need to focus on the future. Kasper Rorsted, thank you so much for your time and for your insights. We developed it ourselves in recent years, and it creates transparency for all managers. If we do not expect to win in a market in a reasonable period of time, we will exit that market. The management team under the leadership of Kasper Rorsted succeeded in steering Adidas and its employees healthily and safely through this unprecedented crisis. What do you like about the product? Rrsted is the third guest of the series, following on the heels of Marc Randolph, We don't get all things right at the same time, you know, but when we get something wrong, I think we need to recognize we're getting wrong and be fully committed to it. My door is open; I encourage colleagues to call me directly. What did you mean by that? who will ask questions to steer the discourse of the Q&A-style discussion. at Compaq and Oracle. The surprising break came in 2004, when HP CEO Carly Fiorina, herself under enormous pressure, fired him by telephone during a family vacation. deal with Adidas. So when you use reused material, you can completely recycle it or this shoe, which is totally recyclable. But in fast-growing emerging markets, you cannot expect the same stable conditions that we are used to in mature marketsjust think of the political unrest in the Middle East, for example. How do these two concepts help generate consumer insights? Where do we see ourselves in five or ten years? But I think that is normal in any company. We have set the ambitious target of generating 20 billion in sales by 2016, 10 billion of which we expect to come from emerging markets. empathic, calm and a strategic thinker. Tell me more about how Henkel came up with that product line. Then we have a full range of HR development tools that can be applied according to the potential of the individual candidate. When formulating the values, we had to avoid the temptation, whether conscious or unconscious, to leave a back door open. This is only the beginning, but the impact plastic has on our global environment is so negative. Kasper Rorsted Leadership Style | All Latest News Around The World And I also think it's important to understand that we do hire people with very different opinions. He wears 10.5-size So it's done through the strategy of the company, the conversations we have in the boardroom. I dont want to be seen as an administrator, but as an architect. In his early career, Rorstedt worked with Oracle, Digital Equipment Corporation, and Compaq. We aim to turn Henkel into a real-time enterprise. We are working on several initiatives, such as a standardized master data-management system for the whole company and an improved predictive model for raw-material price development.
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